Tyler Cowen-Creative Destruction_ How Globalization Is Changing the World's Cultures-Princeton University Press (2002)_k2opt - Your Highlight on page 303-303 | Added on Tuesday, July 29, 2014 7:53:28 AM The fundamental story about consumer taste, in modern times, is not one of dumbing down or of producers seeking to satisfy a homogeneous least common denominator at the expense of quality. Rather, the basic trend is of increasing variety and diversity, at all levels of quality, high and low ==========