{
  "recipient":{
    "id":"USER_ID"
  },
  "message":{
    "attachment":{
      "type":"template",
      "payload":{
        "template_type":"generic",
        "elements":[
          {
            "title":"Classic White T-Shirt",
            "image_url":"http://petersapparel.parseapp.com/img/item100-thumb.png",
            "subtitle":"Soft white cotton t-shirt is back in style",
            "buttons":[
              {
                "type":"web_url",
                "url":"https://petersapparel.parseapp.com/view_item?item_id=100",
                "title":"View Item"
              },
              {
                "type":"web_url",
                "url":"https://petersapparel.parseapp.com/buy_item?item_id=100",
                "title":"Buy Item"
              },
              {
                "type":"postback",
                "title":"Bookmark Item",
                "payload":"USER_DEFINED_PAYLOAD_FOR_ITEM100"
              }              
            ]
          },
          {
            "title":"Classic Grey T-Shirt",
            "image_url":"http://petersapparel.parseapp.com/img/item101-thumb.png",
            "subtitle":"Soft gray cotton t-shirt is back in style",
            "buttons":[
              {
                "type":"web_url",
                "url":"https://petersapparel.parseapp.com/view_item?item_id=101",
                "title":"View Item"
              },
              {
                "type":"web_url",
                "url":"https://petersapparel.parseapp.com/buy_item?item_id=101",
                "title":"Buy Item"
              },
              {
                "type":"postback",
                "title":"Bookmark Item",
                "payload":"USER_DEFINED_PAYLOAD_FOR_ITEM101"
              }              
            ]
          }
        ]
      }
    }
  }
}